Do it better

Artwork can be uploaded to the campaign website until 1 September. The winning work will be exhibited at Kiasma in November.

"All too often, contemporary art is criticised with the claim that even a little child could create works like this. We have decided to offer everyone the opportunity to show their competence," says Sanna-Mari Jäntti, Head of Marketing at Kiasma.

The campaign has a website at www.teeiteparempi.fi (Do It Better) in Finnish. All visitors are welcome to upload their art and vote for their favourite work. We will soon learn how the works of professional artists fare against the art of other contributors.

"I am genuinely proud that an institution like Kiasma has the courage to challenge visitors to participate in an exceptional and innovative manner." says campaign manager Eka Ruola, Creative Director at the hasan&partners advertising agency.

In the spirit of the campaign, Kiasma has nonstop workshops in September and October. Read more at www.kiasma.fi